Join us for our 27th Annual Holiday Parade — sponsored by Meijer!
Downtown Sheboygan • 5:00 pm on Sunday, December 1, 2019

►Click HERE for the entry form, deadline is Nov. 22

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►Please direct any questions to

►The theme for our 27th annual Holiday Parade is “Candy Factory”… think of all the sweet treats that bring joy to the holiday season!

Parade Route
Start at Center Avenue and 7th Street, go north on 7th Street to Erie Avenue, go west on Erie Avenue to 8th Street, go south on 8th Street and end at Mead Public Library.

Letters for Santa
The U.S. Postal Service will be walking in the parade to collect and deliver your letters to Santa. Be sure to include your name and address on the letter so Santa can give you a response.

The Girl Scouts will be collecting donations of paper supplies and personal hygiene items from spectators along the parade route, these items will be given to Safe Harbor and Bridgeway.

Tree Lighting Ceremony
This takes place at Mead Public Library immediately following the parade.

Entry Details
There is no fee to enter. Promote your organization or business and show your holiday spirit by participating in the Holiday Parade! You can enter a decorated float, have your employees wear holiday costumes and distribute candy, or come up with your own creative entry. Only entries decorated in the holiday spirit will be allowed in the parade.

We award cash prizes to the top three non-profit entries (1st place is $150, 2nd place is $100, and 3rd place is $50) and we award plaques to the top three corporate entries. The winners are announced at the tree lighting ceremony at the Mead Public Library following the parade.

2018 Theme:
A Christmas Story
Lake 98.1
2018 Top 3 Corporate Entries
1. Precision Floors & Décor
2. Brittany’s School of Dance
3. Dax Trucking
2018 Top 3 Nonprofit Entries
1. Wrangler Riders
2. VW Club
3. Making Spirits Bright
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2017 Theme:
Tune Into Christmas
Lake 98.1
2017 Top 3 Corporate Entries
1. Discovery Coach
2. Uber
3. Van Horn Automotive Group
2017 Top 3 Nonprofit Entries
1. Trinity Lutheran Church and School
2. Wrangler Riders
3. Making Spirits Bright


2016 Theme:
Classic Christmas
2016 Top 3 Corporate Entries
1. Neumann Plumbing & Heating
2. Liberty Tax Service
3. Larry’s Distributing
2016 Top 3 Nonprofit Entries
1. Immanuel Lutheran
2. Brittany’s School of Dance
3. Our Savior’s Lutheran Church
2015 Theme:
Christmas in Toyland
Sponsor: HSA Bank
2015 Top 3 Corporate Entries
1. HSA Bank
2. Discovery Coach
3. Dollhouse Dance Factory
2015 Top 3 Nonprofit Entries
1. Mid-Lake Softball Organization
2. The Salvation Army
3. Brittany’s School of Dance
2014 Theme:
Winter Wonderland
2014 Top 3 Corporate Entries
1. Cellcom
2. Fantastic Sam’s
3. Discovery Coach
2014 Top 3 Nonprofit Entries
1. Mid-Lake Softball Association
2. Immanuel Lutheran
3. Town of Sheboygan Volunteer Fire Department
2013 Theme:
Classic Christmas Movies
2013 Top 3 Corporate Entries
1. Discovery Coach
2. Menchie’s Frozen Yogurt
3. Town of Sheboygan Volunteer Fire Dept.
2013 Top 3 Nonprofit Entries
2. Sue Darrow’s School of Dance
3. Immanuel Lutheran
2012 Theme:
Ugly Sweaters
2012 Top 3 Corporate Entries
1. Dick Brantmeier Ford
2. Sheboygan Smile Center
3. Discovery Coach
2012 Top 3 Nonprofit Entries
1. Immanuel Lutheran
2. Sheboygan North High Band
3. Sue Darrow’s School of Dance
2011 Theme:
Festival of Lights
2011 Top 3 Corporate Entries
1. Meyer Motors
2. Dick Brantmeier Ford
3. Discovery Coach
2011 Top 3 Nonprofit Entries
1. St. Dominic Catholic School
2. UW Sheboygan
3. Sheboygan Theater Company

History of the Holiday Parade

The Holiday Parade began in 1992 with the Sheboygan Jaycees organizing the parade and Younkers as the sole sponsor. This was a natural fit for Younkers, as they were already considered the “Christmas Store” and their store was in the middle of the parade route.

In 2004, the Sheboygan Press was added as a sponsor to help save the Holiday Parade due to an increase in costs and decrease in sponsorship dollars. The Sheboygan Jaycees felt that the parade would be a perfect tie-in with the Sheboygan Press because it aligns them with a positive community event attended by thousands in its service area.

In 2006, the Harbor Centre Business Improvement District was added as a sponsor for the same reasons.

In 2007, due to a loss of cash sponsorship, the Sheboygan Jaycees self-funded most of the parade out of its own budget. Even though there was some expense involved to continue the parade, the Jaycees overwhelmingly supported continuing the parade as a holiday tradition for the city of Sheboygan.

This incredible growth in the size of the parade is solely due to the demand of the community. Excluding weather conditions, this parade has seen a year over year growth in community participation and we see no signs of this trend slowing. It is the only winter parade in the City of Sheboygan.

The Holiday Parade over its history has turned into a family and community tradition. It signifies the beginning of the holiday season in Sheboygan!